While applying Turmeric:
haladhi haladhi dharidhra naasini haladhi
sampath haladhi sowbhagya haladhi
bettadhastu mutthaidhathana koduva
While applying kumkum
urdhava pundram lalaateshu partha raayushya vardhanam
lalate kumkumam chaiva sadhaa lakshmi nivasiyeth||
Madhwa 
ऊर्धवपुंड्र ललाटेतु भर्तुरायुष्य वर्धकं।
ललाटे कुंकुमं चैव सदा लक्ष्मी निवासकं(येत)।।
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